The author contends that "If you decide not to grow, you may be paving a path to failure... If you don't grow, your competitiors will, and that will put pressure on you."
Growth, planned and managed in a smart, disciplined way, is something every business owner should do. But many business owners neglect this important step to business survival.... at their own peril.
It is highly advisable that business owners create a detailed road map for growth which reduces the inherent risks associated with growth. But, even more, importantly, they need to have a mindset for growth. In fact, one of the most important indicators for business success is that the business owner has a mindset for growth.
If you are an entrepreneur and want to be successful, refer to this article for some excellent advice: https://www.bdc.ca/en/articles-tools/business-strategy-planning/manage-growth/pages/growing-small-business-your-growth-plan.aspx
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