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One Dog Can Change the World

Updated: Sep 12, 2019


"I want to be the person my dog thinks I am" states Lori R. Taylor, a marketing whiz, who built her own media marketing company while winning numerous awards for her work building brands. After learning that her great dane, Truman, had cancer, Lori realized that she had not been vigilant about what she was feeding Truman. Although she adhered to healthy eating habits for her family, such as avoiding unprocessed food, she did not do the same for Truman, but that all changed.

Lori did some research and concluded that dogs need raw meat since that is what they eat in the wild. But handling the raw meat was obviously messy and inconvenient. Discovering a small processor that freeze-dries fresh meat, Lori started a company called TruDog in 2013.

Feeding dogs most off-shelf products is like feeding them fast food because they are so heavily processed. Not so with TruDog products.

Due to Lori's marketing skills and because it satisfies a real need for dog owners and their 'best friends', TruDog has been very successful. It hit the $20 million in revenue in 2018 and was included in Inc. Magazine's 5000 Fastest Growing Small Companies.

Lori's commitment to helping dogs live healthier and longer plus her desire to honor the late Truman's memory is a testament, along with her skill and hours of hard work, that small businesses can make good things happen.

Check out to read more about the TruDog story and products.

This article was based on an article in the winter 2018/2019 Inc. Magazine.

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